Local Marketing Solutions Group
Uplifting Small and Medium Businesses
Al Croke, President and CEOInterestingly, the same scenario can be applied to the current marketing automation software space as well. Many SMBs are now investing hundreds of hours and thousands of dollars to integrate marketing automation tools, challenged with the workforce shortage that the COVID-19 pandemic has brought forth. As much as some innovative solutions can help SMBs to optimize their marketing initiatives, the complete benefit of these tools often remains underutilized. The reason? Marketing options are endless, and tools and media keep changing. SMBs lack the necessary time and knowledge to reap the most out of the latest automation solutions. As a result, their overall experience of learning and keeping up with using marketing tools becomes frustrating.
Like the convenience of a ride share, SMBs need an expert instructor by their side that can significantly improve the experience of using a marketing automation solution. Enter Local Marketing Solutions Group (LMSG). As a comprehensive AI-focused marketing solutions provider, LMSG bears testament to leveraging years of channel marketing experience to help users improve their usage of automation tools. “If one is to compare conventional marketing automation solutions with cars, then we are introducing SMBs to AI-driven cars,” claims AI Croke, president and CEO of LMSG.
Notably, LMSG is a conglomerate of six marketing and advertising mavens, namely Godwin, JGSullivan Interactive, Money Mailer, WeblyGuys, DuFour Advertising, and KMA One. LMSG leverages the collective domain knowledge of these partner companies in marketing, advertising, lead generation, and video production to assist SMBs from various verticals to meet their multichannel marketing goals.
But how does LMSG’s ‘smart’ marketing automation solution drive SMBs toward a successful marketing initiative?
Being built on top of JG Sullivan’s famous marcom portal, LMSG’s suite of proprietary marketing content management and automation software focuses on leveraging the brand content and resources of national brand marketing clients on behalf of SMBs in the channel. It helps them in proactive and better decision-making and achieving better outcomes.
The automation tool offers end users a myriad of features such as ad builder, digital asset management and customization, and a co-op system that manages the marketing assets and campaigns for companies that sell locally. Additionally, LMSG has created a significant number of easy ‘plug and play’ open API tools, using open source architectures such as Alfresco’s information management system. This approach helps its clients create and manage single-branded, mobile responsive HTML content, control their brand message, and extend their co-op dollars to online channels. SMBs can also create, manage, and track traditional print and digital campaigns right from the portal to increase the productivity and profitability at every level of an organization.
As a comprehensive AI-focused marketing solutions provider, LMSG bears testament to leveraging years of channel marketing experience to help users improve their usage of automation tools
Such a large scale and truly multichannel software solution enables LMSG clients to appeal to their target audience with tailored marketing material and offers a more personal outreach. And, in doing so, the clients experience a two-fold benefit: cost savings and ROI-measured results from their marketing initiatives. This undoubtedly makes LMSG a go-to multichannel marketing solutions provider for its clients as the company helps them drive revenue through local sales and marketing channels.
It is also worth mentioning that LMSG remained steadfast in its mission and helped many SMBs educate and engage their customers and earn revenue amid the COVID-19 pandemic. Moving forward, LMSG is now set to envision its plans for the future. One of those future plans entails the impending release of Pre-mover Predictor, a tool that would help local home appliances and goods store marketers to reach out to the new mover demography. Croke explains that home appliances and goods stores currently get to know about a potential homeowner months after they move. As a result, many concerned SMBs lose valuable business opportunities. Pre-mover Predictor can address this issue by proactively delivering hyperlocalized ‘pre-mover’ sales leads to clients. According to Croke, the current predictability rate of the Pre-mover Predictor is 90 percent. “With Pre-mover Predictor, we are expecting a huge growth in this area in the coming year as no similar product ever existed before in the marketplace,” underscores Croke. Apart from Pre-mover Predictor, LMSG will also focus on financial improvements and simultaneously expand its local footprint in the coming months. “We want to stay up to speed with the latest and greatest marketing technology,” says Croke. “And boosting small and medium businesses will always remain our prime focus in every new initiative we take,” concludes the president-CEO.
Local Marketing Solutions Group News
Local Marketing Solutions Group, Inc. announces LOI with Datable Technology to Acquire 3Tier Logic Platform
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Company
Local Marketing Solutions Group
Management
Al Croke, President and CEO
Description
LMSG is a conglomerate of six marketing and advertising mavens, namely Godwin, JGSullivan Interactive, Money Mailer, WeblyGuys, DuFour Advertising, and KMA One. As a comprehensive AI-based marketing solutions provider, LMSG bears testament to leveraging AI and machine learning to guide users improve the usage of automation tools. Being built on top of JGSullivan’s famous marcom portal, LMSG’s suite of proprietary marketing content management and automation software focuses on capturing, processing, and analyzing diverse customer information on behalf of the SMBs. It helps them in proactive and better decision-making and achieving better outcomes. The automation tool offers the users a myriad of features such as ad builder, digital asset management and customization, and a co-op system that manages the marketing assets and campaigns for companies that sell locally
ROLLING MEADOWS - Local Marketing Solutions Group, Inc. (LMSG) announced today a Letter of Intent (LOI) has been signed with Datable Technology Corp. (TSXV: DAC) (OTCQB: TTMZF), the developer of a proprietary, SaaS-based Consumer Lifecycle and Data Management Platform. Under the LOI, LMSG will purchase all material assets and liabilities related to Datable’s 3Tier SaaS business for equity in LMSG. The sale of Datable’s 3Tier Logic Platform adds high-margin recurring revenues and additional enterprise customers to LMSG’s current suite of marketing technology products and services.
“LMSG continues its strong growth both organically and through acquisition, and we are particularly excited with what the 3Tier Logic Platform adds to our portfolio of marketing technology and services to enterprise clients.” said Al Croke, LMSG President and CEO. “We are eager to explore the integration of our services with 3Tier’s enterprise clients, and how that technology delivers greater value with our hub of Technology solutions for loyalty and consumer growth programs. These services include marketing automation technology, data-driven lead generation and market development, state-of-the-art eCommerce, marketing research, public relations, website development, and a complete range of advertising services including creative, media planning and buying, digital marketing, and video production.
“We have invested significant time and capital into developing a SaaS platform and proving its value to some of the largest enterprises in the U.S. by driving measurable ROI via monetization of first-party consumer data. We have been looking for the right partner with the resources to leverage the value of our SaaS consumer marketing and consumer data platform,” said Rob Craig, CEO of Datable. “We believe we can achieve scale and drive high-margin revenue growth as part of LMSG and access the resources that will enable us to provide further value to our customers, shareholders and debenture holders.”
In accordance with the Letter of Intent (LOI), a binding agreement is expected to be executed by July 31, 2023. The completion of the Acquisition is set for no later than November 30, 2023, unless mutually agreed upon to extend the timeline.